FUJINON INC. Divisions Restructured to Become Subsidiaries of FUJIFILM North America Corporation and FUJIFILM Medical Systems U.S.A., Inc.


Valhalla, NY, June 28, 2010 – FUJIFILM Holdings America Corporation, today announced that FUJINON INC. will be restructured into two subsidiaries – one will report into FUJIFILM North America Corporation and the other into FUJIFILM Medical Systems U.S.A., Inc. This restructuring of Fujinon into two subsidiary companies will support Fujifilm’s objective of strengthening its sales organizations to realize future growth.

“The restructuring of Fujinon furthers Fujifilm’s global objective to build organizations that optimize resources to strengthen our ability to aggressively compete,” said Ryutaro Hosoda, president FUJIFILM Holdings America Corporation. “The addition of the new subsidiaries will reinforce our objectives and align business resources to drive growth in the optics and endoscope markets here in the U.S.”

Led by president and CEO, Hank Hayashi, FUJINON INC. is a world leader and highly respected provider of optics and lens assemblies to the broadcast, digital cinema and industrial markets as well as binoculars, security/surveillance lenses and customized precision optics for a variety of uses. Fujinon also leads the medical market with high quality, technologically advanced video endoscopes, including Super CCD high definition imaging, multi-band spectral imaging software, and the Double Balloon Endoscopy® System.

Four divisions within FUJINON INC. – Broadcast and Communications Products, Closed Circuit TV (CCTV), Industrial Optics and Special Products – will form FUJIFILM Optical Devices U.S.A., Inc., and become a subsidiary of FUJIFILM North America Corporation. Broadcast and Communications Products distributes lens assemblies for the broadcast, cinema and industrial markets. The line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production and high definition television. CCTV markets lenses for security/surveillance and factory automation/machine vision. Industrial Optics distributes front-view/rear-view automobile cameras lenses, digital cinema projection lenses, laser-focusing lenses, and lenses for scanners and digital cameras. Special Products markets high-end binoculars including stabilized binoculars to the government and marine markets.

The FUJINON INC. Endoscopy Division will retain the name FUJINON, as a subsidiary of FUJIFILM Medical Systems U.S.A., Inc. The field of endoscopy, both flexible and surgical, is one of the company’s targeted growth areas. Since 1974, Fujinon has provided high quality, technologically advanced endoscopes to gastrointestinal endoscopists, pulmonologists, and surgeons. Fujinon was the first in the industry to introduce Super CCD high definition imaging technology; the first to introduce unique, multi-band spectral imaging software; and the world’s first company to develop an endoscope system capable of therapeutic intervention in the entire small bowel, the Double Balloon Endoscopy® System. As a leading provider in endoscopy, FUJINON will expand its business by increasing product development in the flexible endoscopy markets and, through domestic collaboration, the planned introduction of its minimally-invasive surgical products.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of four operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and Cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information, visit www.fujimed.com.
FUJIFILM Holdings America Corporation is the holding company for U.S.-based Fujifilm companies operating in 27 states and engaged in the research, development, manufacture, sale and service of Fujifilm products. The company serves a broad spectrum of U.S. industries including medical and life sciences, electronic, chemical, graphic arts, information systems, motion picture, broadcast, and photography.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
*At an exchange rate of 93 yen to the dollar.

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