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FUJIFILM LAUNCHES THE NEW ACUITY ADVANCE HS-X2 UV FLATBED PRINTER

Next Generation Printer in Acuity Series Amps Up Productivity and Profitability

Valhalla, N.Y., June 22, 2010 – FUJIFILM North America Corporation today announced the introduction of the new Acuity Advance HS-X2 wide format UV inkjet printer. The Acuity Advance HS-X2 is the next generation in the highly successful Acuity series, which have become the fastest selling flatbed UV inkjet printers in the market today. The Acuity Advance HS-X2 will sit alongside the Acuity Advance and Acuity Advance HS printers in Fujifilm’s printer line-up and builds on many of the leading design features the Acuity series is known for, including near photographic print quality.

“The Acuity Advance HS-X2 has an impressive print area of 98” x 120”, which is more than double the size of the Acuity Advance HS,” said Jeffrey Nelson, Product Marketing Manager, Graphic Systems Division, FUJIFILM North America Corporation. “This is great for those customers who need to print on a 5’ x 10’ substrate or want to optimize their throughput with two 4’ x 8’ sheets. This is a cost effective solution not only for POP and graphic display printers but also for offset printers and commercial photo labs who are interested in expanding their product offerings through UV digital flatbed printing.”

The X2 employs a dual zoning system with independent vacuum control which allows the printing of an image in one zone while setting up another image in the second. This enables the press operator to load substrate on one side of the bed while the other side is still printing. This continual printing function dramatically increases throughput.

The Acuity Advance HS-X2 incorporates the same modified print head array as the recently launched Acuity Advance HS, with POP production speeds of up to 462 square feet per hour and a new Express mode over 700 square feet per hour. This enables it to deliver more daily output than any other UV flatbed printer in its class and satisfies the high productivity requirements for the end user. In addition, X2 has an optional roll media kit for printing onto any number of flexible materials. The Advance HS-X2 is so versatile an operator can prepare rigid material on the flatbed while the roll media option is printing.

The Acuity Advance HS-X2’s print performance is optimized by Fujifilm’s uniquely formulated Uvijet inks. Uvijet’s Micro-V dispersion technology delivers wide adhesion, vibrancy and durability in every print. With two unique ink sets available for the Advance HS-X2, customers can choose the right ink to suit their specific application requirements. Like the Acuity Advance HS, X2 is typically configured with white ink which further expands the possible print applications.

The Acuity Advance HS-X2 will be unveiled at the FESPA tradeshow taking place in Munich, Germany June 22nd – 26th at the Fujifilm booth. Fujifilm expects to begin shipment of the Acuity Advance HS-X2 in August. The Acuity Advance HS-X2 is sold exclusively throughout the United States by the Graphic Systems Division of FUJIFILM North America Corporation. For more information about the Acuity Advance HS-X2 UV inkjet printer, visit www.fujifilm.com/northamerica.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and a subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

*At an exchange rate of 93 yen to the dollar.

For more information, please contact:

Lauren Restuccia
Fujifilm  
914.789.8329
lauren_restuccia@fujifilm.com

Kristi Mendez
KMPR
630.859.7401
kristi@kmpr.com 

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