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JUST TWO WEEKS LEFT TO SUBMIT PHOTOS TO FUJIFILM AND RITE AID'S MY WAY PHOTO CONTEST

Prizes include $5,000 cash, digital cameras and designer fragrances

Valhalla, N.Y., June 14, 2010 – There are less than two weeks remaining to enter photos of moms, dads and grads at FUJIFILM North America Corporation and Rite Aid’s MyWayPhotoContest.com. The contest, which encourages budding and experienced photographers to register, submit and vote for their favorite Mother’s Day, Father’s Day and Graduation photos, officially ends June 26.

The My Way Photo Contest will award a grand prize of $5,000, plus a Fujifilm FinePix HS10 digital camera, and $250 worth of photo gifts to the lucky photographer whose snapshot is voted the best across all categories. First, second and third place prizes will be awarded in nine individual categories, and include digital cameras, designer fragrances and Rite Aid gift cards. Additionally, MyWayPhotoContest.com holds daily giveaways. By entering today, users will become eligible for thousands of free photo prizes.

Visitors to MyWayPhotoContest.com can increase their odds of being named a winner by entering up to ten photos (90 total) in each of these categories:

• That's My Mom

• My Mom Always Makes Me Smile

• My Mom: Then and Now

• That's My Dad

• My Dad Always Makes Me Smile

• My Dad: Then and Now

• That's My Grad

• My Grad Always Makes Me Smile

• My Grad: Then and Now

Entries will be judged on the basis of creativity and originality of photo, composition and arrangement of photo, and relevancy to category topic.

Full details regarding contest rules, prizes and giveaways can be found by visiting MyWayPhotoContest.com. To keep up with the My Way Photo Contest via social media, follow @MyWayPhoto on Twitter and become a fan on Facebook.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and a subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

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For more information, contact:

Diane Rainey
Fujifilm  
914.789.8657
drainey@fujifilm.com