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FUJIFILM CANADA JOINS FUJIFILM NORTH AMERICA CORPORATION

Fujifilm Continues Development of Strong Presence in North American Region

Valhalla, NY, April 1, 2010 – Fujifilm today announced that effective immediately FUJIFILM Canada Inc. has joined FUJIFILM North America Corporation as a subsidiary of the company. FUJIFILM North America was established on January 1, 2010; to merge FUJIFILM U.S.A., Inc. and FUJIFILM Graphic Systems U.S.A., Inc. The addition of the Canadian subsidiary will support Fujifilm’s objectives of building a stronger presence in the North American markets and in realizing greater collaboration among businesses.

“Globally Fujifilm announced last year that during 2010, the company would align its organization by region in Europe, North America, China and Asia,” said Ryutaro Hosoda, President and CEO, FUJIFILM North America Corporation. “This move will continue to position us more strongly to serve our customers in the North American region even more effectively and efficiently.” Hosoda also serves as President, FUJIFILM Holdings America Corporation.

“Fujifilm Canada stands proud as a proven solutions-provider for our customers in the development of technologies that provide the back bone for state-of-the-art imaging, graphic arts, photofinishing and recording media products,” said Scott Saito, President, Fujifilm Canada. Fujifilm Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. For more information, visit http://www.fujifilm.ca .

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. The Canada division markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Adam Yates
Fujifilm
914.789.8220
ayates@fujifilm.com
John Stevenson
Fujifilm Canada
905.755.2803

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