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FUJIFILM SERICOL U.S.A. TO JOIN GRAPHIC SYSTEMS DIVISION OF FUJIFILM NORTH AMERICA CORPORATION

Unified Organization Will Improve Efficiency and Serve a Broader Range of Print Customers

Valhalla, NY – March 17, 2010 – FUJIFILM North America Corporation announced today that Fujifilm Sericol U.S.A., Inc. will join its Graphic Systems Division effective April 1, 2010. The integration of the Fujifilm Sericol U.S.A. business into the Graphic Systems Division will facilitate greater collaboration, enhance best practices, and further improve services to Fujifilm’s customers.

“We have many talented people with diverse technical and marketing skills working in each of our businesses at Fujifilm,” said Masahiro Ota, president of the Graphic Systems Division of FUJIFILM North America Corporation. “Our objective here is to strengthen our presence and to take full advantage of the synergies that will help us to continue serving customers effectively and efficiently.”

The integration adds the screen printing, wide format digital, and narrow web print expertise of Fujifilm Sericol to the already strong presence of Fujifilm in the commercial print market. “One of our greatest strengths now is the wide range of skills our people can bring to a broad range of customers.” said Mitch Bode, general manager, Graphic Systems Division – Sericol Unit. “We look forward to joining the broader Fujifilm organization and combining the strengths of both organizations to grow our future business.”

This news follows Fujifilm’s announcement in January that it would bring together five operating divisions: photo imaging products including digital photo processing equipment and services supplying commercial and consumer customers; graphic systems products and services supplying the printing industry; consumer digital cameras; motion picture films; and the Canada Division (operating as FUJIFILM Canada Inc.) which markets multiple Fujifilm products. Globally Fujifilm announced last year that during 2010, the company would align its organization by region in Europe, North America, China and Asia.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation on April 1, 2010. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship.

For more information, please contact:

Lauren Restuccia
Fujifilm  
914 -789-8329
lauren_restuccia@fujifilm.com
Kristi Mendez
KMPR
630-859-7401
kristi@kmpr.com 

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