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FUJIFILM RECEIVES ACADEMY AWARD®

Academy of Motion Picture Arts and Sciences Honors Company for Its Contribution to Motion Pictures

Beverly Hills, CA – March 9, 2010 – The Academy of Motion Picture Arts and Sciences presented Fujifilm with an Academy Award® for scientific and technical achievement at a special awards dinner held here on February 20, 2010. The Academy’s Scientific and Technical Awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures.

Fujifilm was recognized for the development of Fujicolor ETERNA-RDI digital intermediate film, the first motion picture film in the world designed specifically for use in converting digital image data to negative film. The award was given to FUJIFILM Corporation and Ryoji Nishimura, Masaaki Miki and Youichi Hosoya, the three Fujifilm engineers who designed and developed the product.

Actress Elizabeth Banks served as host of the Academy’s Technical Awards dinner, and presented the awards. This year’s honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel two weeks prior to the Oscars® ceremony. The Sci-Tech Awards presentation has become a highlight of the Academy Awards season. This year, Ms. Banks presented 15 awards to 45 individual recipients.

Accepting on behalf of Fujifilm were Hiroyuki Sakai, a Corporate Vice President of FUJIFILM Corporation and General Manager of the Photo Imaging Products Division, and Masaaki Miki
Research Manager, Frontier Core Technology Laboratories, Research & Development Management Headquarters.

“The development of Fujifilm Eterna RDI was in response to global demand for a product designed to meet the rapidly evolving needs of modern post-production,” said Mr. Sakai.
“We share this honor with all of those who tirelessly devoted themselves to giving Hollywood and the world the highest quality motion picture images.”

The Fujicolor ETERNA-RDI digital intermediate film has thinner emulsion layers with extremely efficient couplers made possible by Super-Nano Cubic Grain Technology. This invention allows improved color sensitivity with the ability to absorb scattered light, providing extremely sharp images. The ETERNA-RDI emulsion technology also achieves less color cross-talk for exacting reproduction. Its expanded latitude and linearity provides superior highlights and shadows in a film stock with exceptional latent image stability.

Since Fujifilm’s founding in 1934, its motion picture products have driven advances that established the company as a pre-eminent leader in the science of ultra-thin film coating technologies. The company’s photographic, graphic arts and medical imaging films, magnetic recording media, flat panel display materials, and photolithographic semiconductor coating technologies all share in this core technology heritage. Fujifilm has made continued advances in its film stocks, most notably through its popular Eterna line. In addition to numerous awards for technical merit, Fujifilm’s product performance has been acknowledged by leading cinematographers and directors of photography who have selected Fujifilm stock for productions including A Beautiful Mind, Sideways, The Lord of the Rings trilogy, and Slumdog Millionaire.

About Fujifilm
FUJIFILM Holdings Corporation, headquartered in Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Adam Yates
FUJIFILM
914-789-8220
ayates@fujifilm.com
 

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