FUJIFILM LAUNCHES INITIATIVE TO HELP RETAILERS INCREASE PROFITABILITY

Fujifilm Business Builders Program Offers Insight to Help Businesses Capitalize on the Potential of Photo Printing - Free to Qualified Members

Valhalla, NY, February 18, 2009 – FUJIFILM North America Corporation today announced the launch of Fujifilm Business Builders, a free, no obligation program designed to help photo businesses generate increased profitability. The program is open to current Fujifilm business partners and to businesses that specialize in the printing of photos and photo specialty items. Fujifilm Business Builders provides access to a variety of financial calculators and decision-making tools, profit-generating techniques, webinars on important industry topics, and actionable market research to help tap the growth opportunities in the photo printing businesses. To help launch Business Builders, Fujifilm will host a contest giveaway at booth #3101 during PMA 2010, which starts this weekend at the Anaheim Convention Center in Anaheim, California.

“Fujifilm understands that our growth is directly tied to the success of our customers’ businesses. Fujifilm Business Builders provides access to our industry expertise, and resources so that our customers can take full advantage of the emerging growth opportunities in the photo industry”, said Joellyn Gray, director, customer marketing, Imaging Division, FUJIFILM North America Corporation. “By maintaining an active dialogue with our current and prospective customers, we are able to help meet their business needs in a more personal and proactive way.”

The Fujifilm Business Builders program will offer a variety of free informational resources at its website, www.PhotoBusinessBuilders.com including:

• Financial tools, such as ROI calculators to evaluate business investments;
• Educational webinars on strategic topics such as making the decision to move from wet to dry technology and optimizing marketing strategies;
• Research insights into market trends and shifts;
• Notification of special pricing programs.

Free product samples and drawings are offered regularly. As an added convenience, participating businesses can also sign up to receive email notifications when new content and resources are uploaded to the Fujifilm Business Builders web site.

Fujifilm’s Business Builders site is now live. Qualified businesses can sign up for the free program by going to www.PhotoBusinessBuilders.com or by calling 877-845-1608. To help kick off the Fujifilm Business Builders launch, a $5,000 drawing will be held at PMA 2010 at the Anaheim Convention Center on Tuesday February 23, 2010 at booth # 3101. The prize is intended to help photofinishers grow their success through the purchase of Fujifilm equipment or consumables, internet marketing and local advertising, store merchandising and more. To enter, interested contestants should visit the Fujifilm booth to complete 3 of 6 qualifying product demonstrations or call 877-845-1608 before February 23, 2010 2pm PST. For complete contest rules, visit www.photobusinessbuilders.com/pma_drawing_rules.html.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation on April 1, 2010. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Lauren Restuccia
Fujifilm  
914 -789-8329
lauren_restuccia@fujifilm.com
James Baussmann
Text 100 Public Relations
212-871-4078
jamesb@text100.com 

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