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FUJIFILM LAUNCHES GF670 PROFESSIONAL MEDIUM FORMAT FOLDING FILM CAMERA

Medium Format Solution for Studio and Professional Photography Applications

Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced it will launch a high quality film camera, the GF670 Professional medium format folding camera, at PMA 2010. Ideal for professional photographers interested in film photography, the GF670 Professional is a foldable model that features 6x6 and 6x7 dual-format shooting for use with120 and 220 roll film. With its Fujinon EBC 80 mm lens, coupled rangefinder, exposure compensator, and aperture-priority automatic and manual exposure modes, the GF670 Professional produces sharp high quality images.

“When we announced the development of new medium format camera it was received very well by our professional photography customers”, said Kayce Baker, director of trade marketing, Imaging Division, FUJIFILM North America Corporation. “There is a segment of studio, portrait, and landscape photographers who find that medium format film is the perfect solution for their businesses because of the unique look that film offers as well as the ability to produce high resolution photos in very large sizes. Even as we continue to see advances in pro digital cameras, many photographers still have a passion for the art of traditional film photography and Fujifilm is committed to providing solutions that foster that creativity.”

The Fujifilm GF670 Professional has manual shutter speed control and offers a setting for aperture priority automation. With manual film advancement, exposure counter display, an ISO setting dial, the camera also provides -2/+2 exposure compensation and includes a hot shoe flash mount and a PC sync connection socket. The “whisper quiet” shutter mechanism is an Electronic Leaf shutter with speeds ranging from 4s~1/500s including Bulb with flash sync at all speeds.

Additional features of the Fujifilm GF670 Professional include:

• Dimensions: 7”W x 4.29”H x 5.43”D (folded 2.52”)
• Weight: 35.27 oz (without batteries, strap or film)
• Color is black & silver

Availability:
Fujifilm’s GF670 Professional medium format camera will be available in Q2 2010.

About FUJIFILM
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation as of April 1, 2010. For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Lauren Restuccia
Fujifilm  
914 -789-8329
lrestucc@fujifilm.com
James Baussmann
Text 100 Public Relations
212-871-4078
jamesb@text100.com 

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