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FUJIFILM OFFERS ADVANCED FEATURES ON ENTRY-LEVEL DIGITAL CAMERAS

FinePix AV100 and AX200 Come Alive with 720p HD

Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced the launch of the feature-rich and compact FinePix AV100 and AX200 digital cameras. Not only are these entry-level models perfect for the consumer on a budget, but they also offer ease of use and allow the user to take great images with minimal effort. Features such as HD Movie Capture, Automatic Scene Recognition, Face Detection and high ISO sensitivity levels provide the backdrop for the FinePix AV100 and AX200 to capture stunning memorable moments in either still images or video.

Both the FinePix AV100 and AX200 utilize a 12-MegaPixel CCD sensor and a 2.7” High Resolution LCD. The FinePix AV100 hosts a Fujinon 3x optical zoom lens and the FinePix AX200 steps up with a Fujinon 5x Wide-Angle optical zoom lens for greater range and flexibility. Combining the high resolution sensors and top quality Fujinon optics with the high sensitivity settings of up to ISO3200, the FinePix AV100 and AX200 will deliver sharp, clear images in all conditions, perfect for enlarging on screen or in print without compromising image quality. These models also come in a choice of black or silver.

“We wanted to build upon our ‘A-Series’ camera line promise and provide consumers with affordable digital camera options with robust feature sets,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “This year, we are pleased to be able to offer HD Movie Capture to consumers looking to buy an affordable, easy to use camera and they will get both with the new FinePix AV100 and AX200.”

HD Capability
The FinePix AV100 and AX200 cameras also capture High Definition (HD) movies at 720p with sound and still shots in 16:9 that can be played back on any HD ready television (or a home PC). There is also Fujifilm’s optional HD Player Kit, which includes an HD Card Reader that connects to HDTV for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch.

Other noteworthy features in the FinePix AV100 and AX200 include:

Picture Search: Allows users to find images taken in a particular scene mode thereby ensuring it is much faster to navigate through the photos on your camera.

Panoramic Shooting mode: Allows users to stitch three photos together to create a panoramic image, perfect for wide landscapes, tall buildings or large groups of people.

Scene Recognition Auto (SR AUTO): Intelligently detects the scene type and shooting conditions to optimize the camera’s focus, exposure and white balance.

Face Detection: Ensures the settings are optimized for the people in the picture.

Natural Light mode: Made for candid shots taken in a low-setting, this mode automatically increases the ISO to enable the flash to be forced off for discreet, non-intrusive shots.

• Digital Image Stabilization:  Reduces image blur automatically and offers creative adaptability and excellent picture quality.

AA-Battery Power: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

The FinePix AV100 will be available in March at a price of $99.95 and the FinePix AX200 will be available in mid-February 2010 at a price of $109.95.

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/

About FUJIFILM
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions.  Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service.  Electronic Imaging markets consumer digital cameras.  Graphic Systems supplies products and services to the printing industry.  Motion Picture provides motion picture film.  FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation as of April 1, 2010. For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
Fujifilm 
914-789-8657
drainey@fujifilm.com
 
Kathryn Zbikowksi
Text 100 Public Relations
212-331-8440
Kathryn.Zbikowski@text100.com

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