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FUJIFILM ANNOUNCES SPONSORSHIP OF HOMES FOR OUR TROOPS

Supports National Effort to Help Build Homes for Disabled Veterans Through SeeHere.com's "Home of the Free"

VALHALLA, N.Y., November 10, 2009 – FUJIFILM U.S.A., Inc. announced a new venture with Homes For Our Troops (www.HomesForOurTroops.org), a national non-profit organization based in Taunton, MA. Homes For Our Troops builds barrier free specially adapted homes for severely injured veterans that have returned home from Iraq and Afghanistan at no cost to the veterans, giving them back their independence and helping them and their families. As part of the sponsorship, Fujifilm SeeHere.com, the company’s printing, photo sharing, storage and gifting website, has made a commitment through its “Home of the Free” campaign, to generate awareness for the cause and provide a way for the general public to help. Fujifilm SeeHere.com will donate a portion of the proceeds from the sale of all travel mugs, tote bags and hooded sweatshirts, including those specially designed with the Homes For Our Troops (HFOT) logo, to the organization.

“Families have always been important to Fujifilm and we feel strongly that our partnership with Homes For Our Troops gives Fujifilm a way to give back to the community, and will resonate with families, especially those who have served or have friends or loved ones in the military,” said Joan Rutherford, vice president, Marketing Web Business and Marketing Communications, FUJIFILM U.S.A. Inc. “Through this program, Fujifilm lets friends and families support veterans by sharing in a different way – with a gift from the heart.”

A Very Special Housewarming
Homes For Our Troops and Fujifilm will celebrate their new relationship at a November 10th ceremony in Hillsdale, New Jersey, where Cpl. Visnu Gonzalez of the U.S. Marines will receive the keys to his specially-adapted LEED-certified home built by HFOT – the first “green” home built by the organization. On November 11th, Veterans Day, Fujifilm SeeHere.com is hosting a housewarming party for Cpl. Gonzalez, his family and the volunteers who built his home. The event will take place at the St. Regis Hotel overlooking the Veterans Day parade route on Fifth Avenue in New York City. Guests will be treated to a luncheon and a performance by The Crystal Coast Choral Society, directed by Finely Wootson, former marine, and music announcer for WTEB 89.3 FM, Public Radio East's News and Classical Music station.

“Homes For Our Troops welcomes Fujifilm SeeHere.com as a sponsor to help share visual stories of communities throughout the U.S. coming together to help build specially adapted homes for our severely injured veterans,” said John Gonsalves, president, Homes For Our Troops. “With the financial support of Fujifilm and the awareness this unique campaign will create, Homes For Our Troops will be able to help more veterans that have returned home severely injured. We are honored to be able to provide severely injured Servicemen and Servicewomen specially adapted barrier free homes so they can regain some of the independence they lost while serving our country. We appreciate SeeHere.com’s support for our mission.”

Fujifilm SeeHere.com will participate in future HFOT home builds, providing veterans and their families with professional family portraits for their new homes. HFOT beneficiaries will also receive new digital cameras and select photo gifts to chronicle the first year in their new homes, which can be shared through SeeHere.com.

For more information about helping Homes For Our Troops, please visit: www.seehere.com/homesforourtroops.

Home of the Free
Fujifilm SeeHere.com’s Home of the Free campaign is about celebrating the independence people can enjoy at SeeHere.com. Starting with the unique free-form design tool so each product can be designed to be as unique as the person creating them, there is also a new Share Projects capability so that all photo projects can be shared with friends and families, along with free photo storage, and full size photo downloads. In addition, users can now order their prints online and pick them up at local retail locations in as little as one hour. SeeHere.com also lets users create their own personalized photo web pages to share their photos, in as few as three simple steps. And now, consumers have until March 31, 2010, to enjoy free shipping on all photo gift products. The service is unmatched in the control it puts in the hands of its customers.

About SeeHere.com
SeeHere.com offers a complete assortment of print and poster sizes, personalized photo gifts, calendars and photo books along with a broad range of contemporary greeting cards for all occasions.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems to consumers, professionals and businesses. For more information, please visit http:///www.fujifilmusa.com, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

About Homes For Our Troops
Homes For Our Troops is a national non-profit 501(c) 3 organization based in Taunton, MA founded by John Gonsalves in 2004. Homes For Our Troops’ mission is to build specially adapted homes for severely injured veterans who have returned from Iraq and Afghanistan. All specially adapted homes are built at no cost to the veteran thanks to donations from thousands of individuals, foundation grants, corporate sponsors, professional tradespeople and generous support from countless volunteers.

Homes For Our Troops is proud to be listed in the American Institute of Philanthropy’s top rated Veterans & Military Charities where it enjoys an A rating. It has received a Four Star Rating from Charity Navigator. Homes For Our Troops is a member of the Green Building Council. For more information about Homes For Our Troops please visit www.homesforourtroops.org.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
drainey@fujifilm.com
 
Liz Bazini
Bazini Hopp
917-574-5490
Liz@BaziniHopp.com

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