FUJIFILM BRINGS ETERNA VIVID 500 TO NORTH AMERICAN CINEMATOGRAPHERS

New High Speed E.I. 500 1 Motion Picture Color Negative Film Offers High Color Saturation and High Contrast

Hollywood CA, and Toronto CA, October 26, 2009 - FUJIFILM North American Motion Picture Group is pleased to announce the introduction of ETERNA Vivid2 500 in North America. This new tungsten type motion picture color negative film (E.I. 500; 35mm/16mm) ETERNA Vivid 500 is the newest member of the Fujifilm ETERNA family of motion picture color negative films.

“The response to this film in other parts of the world has been very positive,” said Graeme Parcher, Group Vice President, North American Motion Picture Group. “The product’s formulation offers high color saturation and high contrast, producing sharp, color-intensive images even in night or room scenes.”

Incorporating Fujifilm's proprietary Super Nano-structured ∑ Grain Technology3, Super-Efficient Coupler Technology4 and Super-Efficient DIR-Coupler Technology5, the ETERNA family of motion picture color negative films offers exceptional image quality. The family members, including ETERNA 500, a high speed film with ultra fine grain, ETERNA 400, delivering remarkable shadow detail along with soft and smooth gradation, ETERNA 250/250D, providing expanded latitude for significantly enhanced shadow detail, and ETERNA Vivid 160 offering excellent sharpness with highly saturated color and high contrast, have earned acclaim from film creators all over the world.

With the efficient work of Fujifilm's proprietary grain and coupler technology, the newest member of the ETERNA family, ETERNA Vivid 500 delivers high color saturation and high contrast with its high speed of E.I. 500. Since ETERNA Vivid 500 shares gradation and color saturation characteristics with ETERNA Vivid 160, which is popular for intensity and translucence, the seamless use of these two types is possible. With ETERNA Vivid 500, distinctive and crisp images, ranging from day scenes to night scenes can be reproduced.

All films in the ETERNA family are characterized by their ability to reproduce natural skin tones and grays in under- to over-exposed conditions. In addition, ETERNA Vivid 500 is designed to provide high contrast and high color saturation, reproducing crisp images, intense and translucent colors and deep blacks, enabling a wide range of expressive dramatic effects.

Optimization of orange mask density and sharpness balance contribute to enhanced image quality for film scanning or direct telecine transfer of images from negative film to videotape, making this newest addition to the ETERNA lineup well suited for commercials and other motion picture production utilizing the latest advanced digital technologies.

Fujifilm plans to continue to contribute to motion picture production by actively engaging in the development of new additions to the ETERNA family and other motion picture films and providing a wide range of high quality imaging products.

ETERNA Vivid 500 Features:

1. High Color Saturation
An evolved version of ETERNA series' Super Efficient DIR-Coupler Technology promotes adhesion and separation of colors, creating a rich, translucent palette.

2. High Contrast
The high contrast of ETERNA Vivid 500 reproduces rich and vivid color combined with crisp and deep blacks required for theatrical films.

3. Optimized Gradation Balance
ETERNA Vivid 500's optimized gradation produces balanced, natural skin tones and grays across a wide range of exposure conditions.

4. An Excellent Match With ETERNA Vivid 160
Sharing the intense, translucent palette of Vivid 160, ETERNA Vivid 500 makes it possible to create seamless footage during editing.

5. Enhanced Telecine Characteristics
Excellent linear response and color balance facilitate color adjustment during telecine transfer. Optimized orange mask density and sharpness balance result in improved scanning characteristics. In addition to exceptional sharpness, these improvements also minimize noise during film scanning.

About Fujifilm Motion Picture Products
Since its founding in 1934, Fujifilm Motion Picture products have driven advances that established the company as a pre-eminent leader in the science of ultra-thin film coating technologies. The company’s photographic, graphic arts and medical imaging films, magnetic recording media, flat panel display materials, and photolithographic semiconductor coating technologies all share in this core technology heritage. Fujifilm has made continued advances in its film stocks, most notably through its popular Eterna line. In addition to numerous awards for technical merit, Fujifilm’s product performance has been acknowledged by leading cinematographers and directors of photography who have selected Fujifilm stock for productions including A Beautiful Mind, Sideways, The Lord of the Rings trilogy, and Slumdog Millionaire.

About FUJIFILM
FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 

For more information, please contact:

John Stevenson
FUJIFILM Canada
914-789-8529
jstevenson@fujifilm.ca
  
Adam Yates
FUJIFILM U.S.A.
914-789-8220
ayates@fujifilm.com

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All product and company names herein may be trademarks of their registered owners.
 

1 E.I. -- Exposure Index. For example, E.I. 500 is equivalent to the speed of ISO 500.

2 ETERNA Vivid -- Based on the word “eternal,” the ETERNA designation embodies the hope that creators will use this motion picture color negative film series to create works that will be remembered forever.
“Vivid” means bright, intense, and brilliant, and was selected as the product name for this newest addition to the ETERNA family, characterized by high-contrast, highly saturated translucent film images.

3 Super Nano-structured ∑ Grain Technology -- This technology precisely controls the light-sensitive structure of the silver-halide grain to nano-scale, resulting in extremely fine silver halide grain. With photons generated by exposure to light concentrated in the photosensitive nucleus via electron accumulators, the grain is designed with a precise electro accumulator structure that efficiently concentrates photons to form the latent image. The grain configuration is precisely engineered to a thickness that minimizes reflections, effectively limiting dispersion of light and enhancing sharpness.

4 Super-Efficient Coupler Technology -- A yellow coupler has been developed for enhanced color formation effect during processing. This highly efficient color formation makes it possible to create a thinner layer of emulsion, minimizing dispersion of light and creating crisp, clear images with little distortion.

5 Super-Efficient DIR-Coupler Technology -- This is the technology which employs DIR Couplers in order to control the image formation process by releasing development inhibitors during development and produce improved definition and color reproduction. DIR couplers work effectively with the Super Nano-structured ∑ Grain, resulting in further enhancements in color and sharpness.