FUJIFILM BRINGS FP-100B 4X5 BLACK AND WHITE INSTANT FILM TO US MARKET

Large Format Photography Solution Ideal for Exposure and Composition Tests

Valhalla, NY, September 29, 2009 – FUJIIFLM U.S.A., Inc today announced the availability of Fujifilm FP-100B 4x5 black and white peel-apart sheet film to the US market. Used by many professional and commercial large format photographers, the availability of FP-100B 4x5 instant film provides a practical proofing and testing solution to check light, depth and overall composition when shooting.

“Fujifilm recognizes that there is a need for black and white instant 4x5 film in niche markets such as large format imaging,” said Kayce Baker, director of marketing, Pro Markets, Imaging Division, FUJIFILM U.S.A, Inc. “As long as there is a need in the U.S. marketplace for instant film, Fujifilm hopes to supply it.”

Fujifilm FP-100B 4x5 instant film is a positive, “peel-apart” panchromatic material designed for camera back-incorporated photographic equipment and cameras that accept instant film packs. Because of its sharp and precise image quality, the film is ideal for professional and commercial applications of all kinds, particularly those that require highly magnified images.

FP-100B 4x5 instant film includes features such as:
• Develops instantly in 30 seconds.
• Rich gradation, fine grain, and exceptional resolution.
• Performs well in various lighting conditions.
• Produces glossy finished photos with an image area of 3.5” x 4.5”.
• Available in 10 sheets per pack, MSRP $42.40.
• Requires use of the Fujifilm 4x5 Pack Holder – PA-45.

Since first introducing peel-apart type instant films to the United States in 2003, Fujifilm has expanded their line-up of instant film products. Most recently, Fujifilm has brought two instant camera systems to the US market from Asia: a consumer model, the Instax Mini 7S camera and Instax Mini instant film which was announced last week, and the professional grade Instax 200 camera and Instax Wide Format instant film announced last fall. The company’s ongoing commitment to the culture of photography is a global, corporate commitment that is a key part of how Fujifilm contributes to the quality of life for people worldwide.

Fujifilm FP-100B 4x5 instant film is available now and can be purchased wherever Fujifilm professional films are sold. For more information, go to www.fujifilmusa.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses. For more information please visit www.fujifilmusa.com, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact: 

Lauren Restuccia
Fujifilm
914-789-8329
lauren_restuccia@fujifilm.com
James Baussmann
Text 100 Public Relations
212-871-4078
jamesb@text100.com 

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