EXECUTIVE CHANGES AT FUJIFILM USA IMAGING DIVISION

Masato "Mark" Yamamoto Named Division President, Manny Almeida Rejoins Company as Vice President, General Manager

Valhalla, NY, August 31, 2009 -- FUJIFILM U.S.A., Inc. has announced several changes in executive level management, effective August 31, 2009. Masato “Mark” Yamamoto has been named Division President, Imaging Division. Manny Almeida assumes the role of Vice President, General Manager, Imaging Division.

“It is a pleasure to acknowledge Mark’s continuing leadership,” said Ray Hosoda, President and CEO of FUJIFILM USA. “And a pleasure as well to welcome Manny back to Fujifilm, where he made significant contributions to our growth. This, combined with his more recent experience with Rimage, makes him uniquely qualified for his new position.”

In his new role Mr. Yamamoto will continue to have overall responsibility for the Company’s photographic imaging systems and services operations. Mr. Yamamoto joined Fujifilm in 1986 and held several key positions in international sales and marketing in Japan. He came to the United States in 2000 and has served in a variety of senior level positions for the company’s photographic imaging business.

As Vice President, General Manager, Mr. Almeida will be responsible for all sales, marketing and support operations for the division’s analog and digital photo imaging solutions and services. Mr. Almeida was most recently Executive Vice President, Sales and Marketing for Rimage Corporation, a Minneapolis-based developer and manufacturer of replication and printing equipment for optical media.

Mr. Almeida began his career in the photo imaging business in 1980 when he joined Fujifilm as a sales representative for the company’s consumer products division. During his tenure with Fujifilm he held various senior level sales and marketing positions of increasing responsibility. Mr. Almeida will be relocating to the New York region with his family.

About Fujifilm
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation providing digital and analog photographic imaging systems and services and Motion Picture Film products and services to consumers, professionals and businesses. For more information please visit www.fujifilmusa.com.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com.

For more information, please contact:

Lauren Restuccia
Fujifilm
914 -789-8329
lauren_restuccia@fujifilm.com
James Baussmann
Text 100 Public Relations
212-871-4078
jamesb@text100.com 

###