New FinePix J38 Continues J-Series Momentum by Merging Style with the Latest Technologies at Value Price Point


Valhalla, NY, July 22, 2009 – FUJIFILM U.S.A., Inc. today announced the newest addition to its popular J-series line-up with the FinePix J38 digital camera. With its sleek design and powerful features, the FinePix J38 is a great digital camera option for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

At only 20 mm thick, the FinePix J38 is the perfect on-the-go camera fitting easily into a shirt pocket or hand bag. Despite its size, the FinePix J38 black metal front body houses a 12-MegaPixel CCD, a 3x Fujinon optical zoom lens and a brilliant 2.7” high resolution LCD which displays images with sharpness and clarity. The J38 also has new SR Auto, Face Detection with Auto Red Eye Correction and Panoramic Shooting Modes.

Automatic Scene Recognition
The FinePix J38 features Fujifilm’s new SR Auto mode (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the camera will optimize the ideal exposure, focus, white balance and ISO, and engage Face Detection and Picture Stabilization as needed, for the scene to ensure the best quality picture is captured with ease.

Fujifilm’s FinePix J38 also offers the following value-adding features:

Face Detection Technology: Fujifilm’s renowned Face Detection Technology with Automatic Red Eye correction also comes standard on the FinePix J38.
Panoramic Shooting Mode: Lets you capture and combine up to three consecutive shots, creating one large panoramic shot.
Picture Stabilization: The FinePix J38 has Fujifilm’s Picture Stabilization which ensures clear blur-free photos.
Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions.
Low Light Shooting: Utilizes ISO settings of up to 3200 at 3MP, to capture stunning images even in low light.
Battery Life: Long-life rechargeable Li-ion battery for extended shot life.

“It’s important to offer an affordable digital camera without compromising performance or style,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “With an overwhelming consumer response to the initial J-series cameras, we wanted to give our customers even better features for the same low prices.”

The FinePix J38 will debut in late August 2009 with a retail price of $129.95.

For additional information or hi-res images, go to www.fujifilmusa.com.


FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
Kathryn Zbikowski
Text 100 Public Relations


All product and company names herein may be trademarks of their registered owners.

FinePix J38 – Specifications*

FinePix J38
Number of effective pixels
12.2 million pixels
CCD sensor
1/ 2.3-inch CCD
Storage media
"Internal memory (approx.10MB) /
SD memory card/ SDHC memory card
File format
Still image : JPEG (Exif Ver. 2.2 )
(Design rule for Camera File system compliant / DPOF-compatible)
Movie : AVI (Motion JPEG ) with sound
Number of recorded pixels
Still image : 4000 x 3000/ 4000x 2,666 / 2,816 x 2122 / 2,048 x 1,536 /1,600 x 1,200 / 640 X 480 pixels
Fujinon 3 x Optical zoom lens , F2.9(Wide) - F5.2(Telephoto)
Lens focal length
f=5.7mm – 17.1mm, Equivalent to 32-96mm on a 35mm camera
Digital zoom
Approx   5.7x (up to 17.1 x when combined with optical zoom)
 F2.9–F8.8 (wide)    F5.2–F16 (telephoto)                                             
Focus distance
Normal : Wide angle :Approx. 60cm/2.0 ft to infinity
             Telephoto   :Approx. 60cm /2.0ft to infinity
Macro:   Wide Angle: Approx. 10cm/3.9 in to 70cm/2.3ft
             Telephoto-Angle: Approx. 35cm/1.1ft. To 70cm/2.3ft
Auto/Equivalent to ISO100/200/400/800/1600/ 3200※(Standard Output Sensitivity)
※max. number of recorded pixels:3M
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE
Shooting modes
Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, Text ,baby, anti-blur, natural light, Movie, PANORAMA
Shutter speed
(Auto mode) 1/4sec. to 1/1400sec., (All other modes) 8 sec. to 1/1400 sec.
Continuous shooting
Auto focus (Centre)
White balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Approx. 10 sec./2 sec.
Auto flash
Effective range: (ISO AUTO):
           Wide-angle: approx. 0.6m / 2ft to 3.5 m /11.5ft
           Telephoto   : approx. 0.6m/2ft to 2.0m/6.6 ft
           Macro    :    approx. 0.3m/1.0 ft to 0.8m/2.6 ft                                     
LCD monitor
2.7-inch , approx.230,000 dots, TFT colors LCD monitor, approx. 96% coverage
Movie recording
640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with monaural sound
Photography functions
Scene recognition ,Face detection Best framing, Frame No. memory
Playback functions
Face detection (with Red-eye removal), slide show, Multi-frame playback(with Micro Thumbnail ), Sorting by date, Image rotate, Trimming,
Video output
NTSC / PAL selectable
Digital input/output
USB 2.0 High-speed
Power supply
NP-45A Li-ion battery(included)
92(W)× 55.9(H)× 20 (D) mm/ (excluding accessories and attachments)
Camera weight
Approx. 113g (excluding accessories, batteries and memory card)
Shooting weight
Approx. 130 g (excluding accessories, batteries and memory card)
Accessories included
Li-ion cattery NP-45A
AC adapter
USB cable
FinePix software (CD-ROM)
Owner's manual(CD-ROM)
Use's Guide
Optional Accessories
Li-ion cattery NP-45
Battery charger BC-45
A / V Cable AV-C1

 *Specifications subject to change without notice