FUJIFILM BLENDS FASHION AND FLAIR WITH THE FINEPIX Z37

SR Auto Mode Keeps Users Snapping and Blog Mode Keeps Users Sharing

Valhalla, N.Y., July 22, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of FinePix Z37, their latest addition to their top-selling range of Z-series digital cameras targeted at the tech-savvy, fashionista consumer. With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone.

"Meeting the demands of today’s tech savvy youths, Fujifilm is offering its young consumers an affordable camera with social networking tools and features making it easier to take and share the best pictures possible." said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "And like the previous Z-series cameras, the FinePix Z37 maintains the visual appeal that this demographic likes."

Style & Substance
Thinner, sexier and bolder than previous Z-series models, the FinePix Z37 is a party camera that loves to be the center of attention. The FinePix Z37 combines a 10-MegaPixel CCD sensor, a sharp 3x optical zoom lens and a 2.7” LCD screen in its incredibly thin 19.1 mm metal front body, making it easy to be stashed in the tightest of jean pockets. Available in a choice of blue, green or violet, the FinePix Z37 is able to match anyone’s style and personality.

The FinePix Z37 has many great features to highlight – the ‘Blog Mode’ is a social networker’s staple, allowing users to automatically resize images and movies making them ready for web use. In addition, Fujifilm’s ‘Scene Recognition Auto’ (SR AUTO) Mode’ cleverly detects the correct scene setting without the need to pre-select the mode on the camera, making it even easier to take the best pictures possible.

The FinePix Z37 is also packed with the following noteworthy features:

Maximum ISO sensitivity up to 1600: With the high ISO of up to 1600, the FinePix Z37 can capture quality shots in low light situations.
Scene Recognition AUTO (SR AUTO): Enables the camera to intelligently recognize six types of scenes automatically - Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait modes.
Face Detection with Automatic Red-Eye Removal: The FinePix Z37 identifies up to 10 human faces in a scene and sets the correct focus and exposure, regardless of where subjects are located within the frame. After a shot is captured, the camera automatically checks for red eye and self-corrects it in each and every person in the photo, saving time on post-editing.
Picture Stabilization Mode: Picture Stabilization uses the heightened sensitivity of the FinePix Z37 to reduce blur caused by hand-shake or subject movement. It allows the camera to automatically choose the correct light sensitivity and optimal shutter speed to produce clear, blur-free images.
One Touch Movie: With a separate one touch movie shutter, it’s easy to capture movies at VGA quality 30 frames per second with sound.
Micro Thumbnail: The FinePix Z37 displays up to 100 thumbnail images on its 2.7” LCD screen.
SD/SDHC Compatible slot: A single media slot that accepts SD/SD-HC media cards.
Battery Life: Long-life rechargeable Li-ion battery.

The FinePix Z37 will debut in August 2009 at a retail price of $149.95.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
drainey@fujifilm.com
 
Kathryn Zbikowski
Text 100 Public Relations
212-331-8440
Kathryn.Zbikowski@text100.com

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All product and company names herein may be trademarks of their registered owners.

FinePix Z37 – Specifications*

  

DIGITAL CAMERA
FinePix Z37
 
 
Number of effective pixels
10.0 million pixels
CCD sensor
1/ 2.3-inch CCD
 
 
Storage media
Internal memory (approx. 18MB)   
SD memory card / SDHC memory card
 
 
File format
 
Still image : JPEG (Exif Ver 2.2 ) / Movie : AVI (Motion JPEG ) with sound / Audio: WAVE format, Monaural sound
 
 
(Design rule for Camera File system compliant / DPOF-compatible)
Number of recorded pixels
Still image : 3,648 x 2736 (10M) / 3,648 x 2432 (3:2 format) / 2,592 x 1,944 / 2,048 x 1,536 / 1,600 x 1,200 / 640 X 480
 
 
Lens
Fujinon 3 x optical zoom lens , F3.7(Wide)- F4.2(Telephoto)
 
Lens focal length
f=6.5 - 18.1mm, equivalent to 35-105mm on a 35mm camera
 
Digital zoom
Approx   5.7x
 
 
Aperture
F3.7 - F8.0(Wide F4.2-F9.0(Telephoto
 
 
Focus distance
(from lens surface)
 
Normal : Wide: Approx. 60cm/2.0 ft to infinity
            Telephoto: Approx. 60cm /2.0 ft to infinity
 
 
Macro:   Wide: Approx. 8cm - 80cm / 3.2 in.- 2.6 ft.
           Telephoto: Approx. 60cm - 3.0m / 2.0 ft.- 9.8 ft.
 
 
Sensitivity
Auto / Equivalent to ISO 100/200/400/800/1600(Standard Output Sensitivity)
 
Exposure control
TTL 256-zones metering
 
 
Exposure mode
Programmed AE
 
 
Shooting modes
Mode     : SR AUTO, Auto, Natural Light, Manual, Anti-blur
SP        : Portrait, Landscape, Sport, Night, Night(Tripod), Sunset, Snow,
       Beach, Party, Flower, Text
 
 
Image Stabilizer
Anti-blur
 
Shutter speed
(All modes) 3 sec. to 1/1000 sec.
 
 
Continuous shooting
Top-3 (max 1.0 frames/sec)
 
 
Focus
Auto focus
 
 
White balance
Automatic Scene Recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
Fluorescent light (Cool White), Incandescent light
 
 
Self-timer
Approx. 10 sec./2 sec. delay
 
 
Flash
 
 
 
Auto flash
 
Effective range: (ISO AUTO):
           Wide: Approx. 70cm - 3.1m / 2.3 ft. - 10.1 ft.
           Telephoto: Approx. 70cm - 2.7m / 2.3ft. - 8.8 ft.
           Macro: Approx. 30cm - 80cm / 1.0 ft. - 2.6 ft.                                      
 
Flash modes :
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
 
 
LCD monitor
 
FinePix Z372.5inch, Approx. 230,000 dots, TFT color LCD monitor,
Approx. 96% coverage
 
 
Movie recording
640 x 480 pixels / 320 x 240 pixels (30 frames/sec.) with monaural sound
Photography functions
SR Auto(Scene Recognition Auto), Face Detection, Auto Red-eye removal,
Framing guide, Frame No. memory, Silent mode
 
 
Playback functions
Play Back Type, Trimming For Blog, Face Detection, Auto Red-eye removal, Slide show, Trimming,
Multi-frame playback (with Microthumbnail), Sorting by date, Image rotate, Voice Memo
 
 
Video output
NTSC/PAL selectable
 
 
Digital interface
USB 2.0 High-Speed
 
 
Power supply
NP-45A Li-ion battery (included)  
AC power adapter (included)
 
 
Dimensions
89.0 (W) × 57.9 (H) × 23.9 (D) mm / 3.5 (W) × 2.3 (H) × 0.9 (D) in. (excluding accessories and attachments)
  
 
 
Weight
Approx. 115g / 4.0 oz. (excluding accessories, battery and memory card)  
Accessories included
Li-ion battery NP-45A            
AC power adapter
Hand strap
USB cable for the FinePix Z35/37
CD-ROM
Owner's manual
Optional accessories
Li-ion battery NP-45
AV cable AV-C1
 
 
Guide to the number of available frames for battery operation
Approx. 165 frames
 
 

 Number of images/recording time

Mode
                                      Still image                                 Movie
Number of recorded pixels
     3,648 x 2,736
2,048 x;1,536
1,600 x 1,200
640 x 480
Movie recording time
Quality
JPEG FINE
JPEG NORMAL
JPEG
JPEG
JPEG
VGA (30fps )
QVGA (30fps )
Internal memory (approx. 18MB)
3
7
21
28
89
19sec
33sec
512 MB SD memory card
95
180
480
640
2200
6 min
14 min
1 GB   SD memory card
190
380
960
1280
4420
12 min
28 min
2 GB   SD memory card
390
760
1930
2580
8850
25 min
57 min
4 GB   SDHC memory card
790
1520
3870
5160
17720
50 min
116 min
8 GB   SDHC memory card
1590
3060
7780
10380
35600
102 min
233 min