Superhero Inspired Fujifilm Instax 200 Photo Submissions Now Being Accepted


Valhalla NY, June 1, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of its Fujifilm Instax Superhero Photo Contest which is being hosted on the popular social networking site, Facebook. Photographers from amateur to professional level can submit up to three Instax 200 instant photos reflective of the superhero theme. Photos must be taken with a Fujifilm Instax 200 camera, scanned and posted on the Fujifilm Instax Facebook Page.

“Since Fujifilm announced the availability of the Instax 200 Instant Camera System to the United States late last year, we have had an overwhelmingly positive response from instant film enthusiasts,” said Kayce Baker, director of trade marketing, Imaging Division, FUJIFILM U.S.A, Inc. “With the increased popularity of photo sharing on social networking sites, we thought it made perfect sense to host the contest on Facebook, making it convenient and easy for contestants to participate and post their photos, and for judges and fans to view them.”

“Fans” of Fujifilm Instax on Facebook will be able to cast their votes for their favorite photo until the competition is narrowed down to five finalists. Then, a panel of pro photographer judges will select the winning Instax superhero-themed photo.

Open now through June 30, photographers interested in entering the Fujifilm Instax Superhero Photo Contest should go to the Fujifilm Instax Page on Facebook for complete contest details:


FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2009, had global revenues of $24 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Lauren Restuccia
914 -789-8329
James Baussmann
Text 100 Public Relations


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