FUJIFILM INTRODUCES NEW LINE OF ACCESSORIES FOR FINEPIX CAMERAS

Items Include F200EXR Underwater Housing Case and Z33WP Accessory Kit

VALHALLA, N.Y., May 15, 2009 – FUJIFILM U.S.A., Inc., today introduced a collection of new accessories to complement their FinePix digital camera line for Spring 2009. Items range from protective and stylish camera cases to accessory and component kits.

FinePix F200EXR Digital Camera
o F-Series Fitted Case. Chic leather fitted case, designed to work with the F-Series line of Fujifilm digital cameras. ($29.99)
o Underwater Housing. The power of Fujifilm’s EXR sensor technology and low-light shooting capabilities can be enjoyed in depths up to 130 feet of water with this Underwater Housing. ($179.99)
o HD Component Cable. Maximize your HD experience by enjoying the full beauty of photos taken with the F200EXR to view on an HDTV ready television with these component cables. ($49.99)
o O-Ring Kit. Replacement O-Ring Kit and silica grease for the F200 EXR Underwater Housing. ($19.99)

• FinePix Z33WP Digital Camera
o Silicone Case. A silicone camera case specially designed for the Z33WP that offers an extra layer of protection. ($14.99)
o Sport Case. A sporty case made of neoprene, with rubberized edging and a carabineer clasp for portability. ($18.99)
o Weatherproof Case. Extra protection case for the Z33WP digital camera, featuring molded EVA construction and weatherproof zipper. ($18.99)
o Float Strap. A float strap that is ideal to help keep the Z33WP camera afloat so you can capture favorite pictures, in, around and on the water. ($14.99)
o Accessory Kit. An outdoor accessory kit for the Z33WP, consisting of the Silicone Case, a Float Strap and a neoprene Fitted Case, to enjoy the camera and capture moments anywhere, anytime, in any condition. ($24.99)

A-Series Digital Camera
o Fitted Case. A stylish, fitted case designed to fit the Fujifilm 2009 A-Series line of digital cameras. ($9.99)

AV-C1 Cable. An AV Cable for the A, J and Z-Series Digital Cameras, designed for users to enjoy image playback through their televisions. ($8.99)

These new items will be available May 2009. Fujifilm retailers will also have the opportunity to participate in introductory sales promotions. For more information, please visit: www.fujifilmusa.com, or contact your Fujifilm sales representative.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
 

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
drainey@fujifilm.com
 
Kathryn Zbikowski
Text 100 Public Relations
212-331-8440
Kathryn.Zbikowski@text100.com

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