FUJIFILM EXPANDS J-SERIES DIGITAL CAMERA LINE FOR BUDGET CONCIOUS CONSUMERS

New FinePix J20fd and J250 Continue J-Series Momentum by Merging Style with the Latest Technologies at Value Price Point

Valhalla, NY, February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the two newest additions to its popular J-series line-up with the FinePix J20 and J250. With sleek designs and powerful features, the FinePix J20 and J250 are great digital camera options for the consumer on a budget who doesn’t want to sacrifice great quality or style for a lower price.

At only 17.4mm thick, the FinePix J20 is the perfect on-the-go camera fitting easily into a shirt pocket or hand bag. Despite its size, the FinePix J20 black metal body houses a 10 Mega Pixel CCD, a 3x Fujinon optical zoom lens and a brilliant 2.7” high resolution LCD which displays images with sharpness and clarity. Not to be outdone, the FinePix J250 boasts a 3.0” high resolution LCD and Fujinon 5x Wide Angle, Optical Zoom (28mm-140mm equivalent on 35mm camera) which makes it easy to capture distant objects or large groups at close range.

Automatic Scene Recognition
Both the FinePix J20 and J250 feature Fujifilm’s new SR Auto (Automatic Scene Recognition), which enables the cameras to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the cameras will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

Fujifilm’s renowned Face Detection Technology also comes standard on both J-series models. The FinePix J20 is available in black and silver, while the FinePix J250 is available in black.

Fujifilm’s FinePix J20 and J250 also offer the following value-adding features:

Image Stabilization: The FinePix J250 sports a combination of Mechanical and ISO-based stabilization creating complete anti-blur protection making it easy to capture all the action, and the J20 has Fujifilm’s Picture Stabilization.
Scene Modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions.
Low Light Shooting: Both models utilize ISO settings of up to 1600 at full resolution, to capture stunning images even in low light.
Battery Life: Long-life rechargeable Li-ion battery for extended shot life.

“It’s important to offer an affordable digital camera without compromising performance or style,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “With an overwhelming consumer response to the initial J-series cameras, we wanted to give our customers even better features for the same low prices.”

The FinePix J20 will debut in February 2009 while the FinePix J250 will debut in March 2009 with retail prices of $129.95 and $199.95, respectively.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
Fujifilm
914 -789-8657
drainey@fujifilm.com
Alex Jessup
Text 100 Public Relations
212-331-8430
Alex.Jessup@text100.com 

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All product and company names herein may be trademarks of their registered owners.
 

FinePix J20 – Specifications*

DIGITAL CAMERA
FinePix J20
 
Number of effective pixels
10 million pixels
 
CCD sensor
1/ 2.3-inch,square-pixel CCD
Storage media
Internal memory (approx. 20MB) /
SD memory card/ SDHC memory card"
File format
Still image : JPEG (Exif Ver. 2.2 )
(Design rule for Camera File system compliant / DPOF-compatible)"
Movie : AVI (Motion JPEG ) with sound
 
Number of recorded pixels
Still image : 3648 x 2736 / 3648x 2,432 (3:2 format) /
 2,592 x 1944 / 2,048 x 1,536 /1,600 x 1,200 / 640 X 480 pixels"
Lens
Fujinon 3 x Optical zoom lens , F3.1 - F5.6
Lens focal length
f=6.3mm – 18.9mm, Equivalent to 35.5-106.5mm on a 35mm camera
Digital zoom
Approx   5.7x(up to 17.1 x when combined with optical zoom)
Aperture
F3.1(wide)–F5.6(telephoto)
Focus distance
Normal : Wide angle :Approx. 40cm/1.3 ft to infinity
              Telephoto   :Approx. 40cm /1.3 ft to infinity"
Macro:   Wide Angle: Approx. 10cm/3.9 in to 80cm/2.6ft
              Telephoto-Angle: Approx. 40cm/1.3ft. To 80cm/2.6ft"
Sensitivity
Equivalent to ISO100/200/400/800/1600/ (Standard Output Sensitivity)
 
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE
Shooting modes
Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text ,baby, PS (Anti-blur), natural light, Night (tripod), Movie
Shutter speed
8 sec. to 1/2000 sec. (depends on Shooting mode)
Continuous shooting
Top-3 
Focus
Auto focus (Area, Multi, Center)/Continuous AF
AF assist illuminator available
White balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
Fluorescent light (Cool White), Incandescent light)
Self-timer
Approx. 10 sec./2 sec.
Flash
Auto flash
Effective range: (ISO AUTO):
           Wide-angle: approx. 0.5m / 1.6ft to 3.2m /10.5ft
           Telephoto   : approx. 0.5m/1.6ft to 1.8m/5.9 ft
           Macro    :    approx. 0.3m/1.0 ft to 0.8m/2.6 ft                                     
Flash mode :
Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro
LCD monitor
2.7-inch , approx.230,000 dots, Amorphous silicon TFT colors LCD monitor, approx. 97% coverage
Movie recording
640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with monaural sound
Photography functions
SR Auto (Scene Recognition Auto), Face Detection (with Red-eye removal), Framing guidelines, Frame No. memory
Playback functions
Face Detection (with Red-eye removal), Slide show, Single frame and Multi-frame playback (Microthumbnail mode included), Sorting by date, Image rotate, Trimming
Video output
NTSC / PAL selectable
Digital input/output
USB 2.0 High-speed
Power supply
NP-45 Li-ion battery (included)
Dimensions
91(W)× 56(H)× 17.4 (D) mm/3.6(W)× 2.2(H)× 0.7(D) in.(excluding accessories and attachments)
Weight
Approx. 3.5 oz. (excluding accessories, batteries and memory card)
Accessories included
Li-ion cattery NP-45
Battery charger BC-45A
Strap
USB cable
CD-ROM
Owner's manual
 
*Specifications subject to change without notice
 
 FinePix J250 – Specifications*
DIGITAL CAMERA
FinePix J250
 
Number of effective pixels
10.0 million pixels
CCD sensor
1/ 2.3-inch CCD
Storage media
Internal memory (approx. 23MB) /SD/SDHC memory card
File format
Still image : JPEG (Exif Ver. 2.2 ) / Movie : AVI (Motion JPEG ) with sound
(Design rule for Camera File system compliant / DPOF-compatible)
Number of recorded pixels
Still image: 3,648 × 2,736 (10M) / 3,648 × 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 × 1,536 / 1,600 × 1,200 / 640×480
Lens
Fujinon 5x Optical zoom lens, F 3.3(Wide) - F 5.1(Telephoto)
Lens focal length
f=5.1 - 25.5mm, equivalent to 28 - 140mm on a 35mm camera
Digital zoom
Approx. 5.7 x
Aperture
F3.3/5.2(Wide) , F5.1/8.0 (Telephoto)
Focus distance
Normal:  Wide: Approx. 60cm / 2.0 ft. to infinity
              Telephoto: Approx. 1.2m / 3.9 ft. to infinity
Macro:   Wide: Approx. 5cm - 80cm / 2.0 in. - 2.6ft.
              Telephoto: Approx. 70cm - 1.5 m / 2.3ft. - 4.9ft
Sensitivity
Auto / Equivalent to 64/100/200/400/800/1600/3200 (Standard Output Sensitivity)
 
* ISO3200 : 3M pixels or lower (Number of recorded pixels)
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE
Shooting mode
Mode dial : SR Auto (Scene Recognition Auto), Auto, Baby mode, Red-eye Reduction, Digital Zoom, Portrait, SP (Scene Position), Movie
SP : Landscape, Sport, Night, Night (Tripod), Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual
Image Stabilizer
 
CCD-shift type

Shutter speed
1/4 sec. to 1/2000 sec. (Auto mode) 8 sec. to 1/2000 sec. (All other mode)
Continuous shooting
Top-3  (max 1.7 frames/sec)
Focus
Auto Focus (Center)
White balance
Automatic scene recognition
 
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Self-timer
Approx. 10 sec./2 sec. delay
Flash
Auto flash
Effective range: (ISO 400)
 
Normal: Wide:         Approx. 60cm - 3.0m / 2.0 ft. - 9.8 ft.
              Telephoto: Approx. 1.2 m - 1.9m / 3.9 ft. - 6.2 ft.
Macro:   Wide:         Approx.30cm - 80cm /1.0 ft. - 2.6 ft.
              Telephoto: Approx.70 cm - 1.5 m / 2.3ft. - 4.9 ft.

 
Flash mode
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD monitor
3.0-inch, 230,000 dots , amorphous silicon TFT color LCD monitor, Approx. 97% coverage
Movie recording
640x 480 pixels, 320 x 240 pixels,30 frames/sec. With monaural sound
* Optical zoom function can be selectable during movie recording.
Photography functions
SR Auto (Scene Recognition Auto),
Face Detection (with red-eye removal), Framing Guideline, Frame No.memory
Playback functions
Slide show, Face Detection (with red-eye removal), Trimming, Single frame and Multi-frame playback (Microthumbnail mode included), Sorting by date, Image rotate
Video output
NTSC / PAL selectable
Digital interface
USB 2.0 High-speed
Power supply
NP-45 Li-ion battery (included), CP-45 with AC adapter AC-5VX (sold separately)
Dimensions
92.0 (W) × 57.9 (H) × 22.6 (D) mm / 3.6 (W) × 2.3 (H) × 0.9(D) in. (excluding accessories and attachments)
Weight
Approx. 5.3oz (excluding accessories, batteries and memory card)
Number of available frames for battery operation
Approx.150 frames

Accessories included
Li-ion battery NP-45
Battery charger BC-45A
Hand Strap
CD-ROM: FinePixViewer
Owner’s Manual
Optional accessories
Li-ion battery NP-45
Battery charger BC-45
DC Coupler CP-45
A/V Cable AV-C1
*Specifications subject to change without notice