With its Striking Shape and New Scenic Technology, the Third-Generation Fine-Pix Z30 is Ideal for the On-the-Go Consumer


Valhalla, N.Y., February 17, 2009 – FUJIFILM U.S.A., Inc. today announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time. 

Fashion Meets Technology
Boasting a high resolution 2.7” LCD screen, this 10 Megapixel camera is available in three hot colors - pink, orange and black – and has a Fujinon 3x optical zoom lens. The FinePix Z30 is also designed for ultra-portability making this the ideal camera for the fashionista on-the-go.

Like its predecessor the Fujifilm Z20, the Fujifilm Z30 can Face it, Blog it and Roll it. Users can Face It with Fujifilm's innovative Face Detection Technology with Automatic Red Eye Removal for capturing the ultimate group shots; Blog it with the innovative Blog Mode, making it effortless for social-media-savvy users to post pictures and videos to personal profile pages, blogs and video sharing websites or simply to e-mail to friends; and Roll it with the Successive Movie mode that allows users to create 60 second movie clips.

Automatic Scene Recognition
SR Auto (Automatic Scene Recognition) enables the FinePix Z30 to intelligently recognize six types of scenes automatically. For each picture taken in this mode, the Z30 will optimize the ideal exposure, focus, white balance and ISO for the scene to ensure the best quality picture is captured with ease.

The FinePix Z30 is also packed with the following features:
Natural Light& with Flash Mode: In this mode, the FinePix Z30 quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z30fd produced the most pleasing photo with flash, or without.
Successive Movie Mode: In-camera editing allows for the creation of a 60-second movie clip, even when shooting in two or more scenes is desired. Start and restart multiple times to build a 60-second compilation, and edit the start and end points.
• Dual Shutter Releases: One button for still capture, one for movie record, for ease of use.
Special Scene Modes: The FinePix Z30fd has 13 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
SD / SD-HC Compatible slot: A single media slot that accepts SD/SD-HC media cards.
Battery Life: Long-life rechargeable Li-ion battery.

"Recognizing that our younger customers are always looking for sleek designs and the most updated technology, we are continuing to advance the Z-series camera line each year to meet these demands," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "This year we have given the line an attractive new look and added the new Automatic Scene Recognition to assure that our users always get the best quality photos."

The FinePix Z30 will debut in March at a retail price of $179.95. For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
914 -789-8657
Alex Jessup
Text 100 Public Relations


All product and company names herein may be trademarks of their registered owners.

FinePix Z30 – Specifications*



*Specifications subject to change without notice



Number of Effective Pixels

10.0 million pixels

CCD Sensor

1/2.3-inch CCD

Storage Media

Internal memory (Approx. 50MB) SD memory card / SDHC memory card

File Format

Still image : JPEG (Exif Ver 2.2 )

Movie: AVI (Motion JPEG) with sound/ Audio: WAVE format, Monaural sound

(Design rule for Camera File system compliant / DPOF-compatible)

Number of Recorded Pixels

Still image: 3,648 x 2,736 (10M) / 3,648 x 2,432 (3:2 format) / 2,592 x 1,944 /

2,048 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels


Fujinon 3x Optical zoom lens, F3.7 (Wide) – F4.2 (Telephoto)

Lens Focal Length

f=6.3mm – 18.9mm, equivalent to 35 – 105mm on a 35mm camera

Digital Zoom

Approx. 5.7x


F3.7 – F8.0 (Wide) / F4.2 – F9.0 (Telephoto), max. 3 steps in 1/3 increment

Focus Distance

Normal:      Wide:           Approx. 60cm / 2.0 ft. to infinity

                   Telephoto:   Approx. 60cm / 2.0 ft to infinity

Macro:        Wide:           Approx. 8cm / 3.1 in. to 80cm / 2.6 ft.

                   Telephoto:   Approx. 60cm / 2.0 ft. to 3.0m / 9.9 ft.          


Auto / Equivalent to ISO 64/100/200/400/800/1600 (Standard Output Sensitivity)

Exposure Control

TTL 256-zones metering

Exposure Modes

Programmed AE

Shooting Modes

SR Auto, Auto, Natural Light, Natural Light& with Flash, Manual, Anti-blur, Successive Movie
SP: Auction, Portrait, Landscape, Sport, Night, Night(Tripod), Sunset, Snow,
       Beach, Museum, Party, Flower, Text

Image Stabilization


Shutter Speed

Auto mode:          1/4 sec. to 1/1000 sec.

All other modes: 3 sec. to 1/1000 sec.

Continuous Shooting

Top-3:            (max. 0.6 frame/sec)

Final-3:          (max. 0.6 frame/sec)

Long-period: (max. 0.3 frames/sec)


Auto focus (Multi, Center)

White Balance

Automatic scene recognition

Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),

            Fluorescent light (Cool White), Incandescent light


Approx. 10 sec./ 2 sec. Delay, Couple Timer, Group Timer


Auto flash

Effective range: (ISO AUTO):
           Normal: Wide: Approx. 70cm - 3.1m / 2.3 ft. - 10.2 ft.
                          Telephoto: Approx. 70cm - 2.7m / 2.3ft. - 8.8 ft.

           Macro: Approx. 30cm - 80cm / 1.0 ft. - 2.6 ft.                                     

Flash modes :
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.


LCD Monitor

2.7-inches, approx. 230,000 dots, TFT color LCD monitor, approx. 97% coverage

Movie Recording

640 x 480 pixels, 320 x 240 pixels (30 frames/sec.) with monaural sound

*Zoom function cannot be used during movie recording.

Photography Functions

SR Auto (Scene Recognition Auto), Face detection (with auto Red-eye removal), framing guide, Frame No. memory, Silent mode

Playback Functions

Face Detection (with Red-eye removal), Slide show, Trimming,Trimming for blog, Playback type,Single and Multi-frame playback (Microthumbnail mode included),

Sorting by date, Image rotate, Voice memo

Video Output

NTSC / PAL selectable

Digital Interface

USB 2.0 High-speed

Power Supply

Rechargeable NP-45 Li-ion battery (included)


90.5 (W) × 59 (H) × 25.7 (D) mm / 3.6 (W) × 2.3 (H) × 1.0 (D) in. (excluding accessories and attachments)  


Approx. 3.9 oz. (excluding accessories, battery and memory card)

Accessories Included

Li-ion battery NP-45, Battery charger BC-45w, Hand strap, USB cable, CD-ROM: FinePix Viewer, Owner’s Manual

Optional Accessories

Li-ion battery NP-45, Battery charger BC-45w, A/V Cable AV-C1

Available frames for battery operation

Approx. 200 frames.