Slim, AA Battery Powered Digital Still Camera Shines with 10-MP, 3x Optical Zoom and 3.0" LCD


Valhalla, N.Y., February 4, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon. The A150 also offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

Face Detection Technology
The A150 also utilizes Fujifilm’s acclaimed Face Detection Technology that identifies and prioritizes up to 6 faces in a framed scene and then adjusts the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured, the A150 instantly checks each detected face for red eye, and if found, corrects it automatically in the camera, avoiding the process of editing later.

Other noteworthy features found on the A150 include:
Movie Mode: Captures movies with sound at 30 frames per second.
New Design and Slim Body: Very slim 21.7mm body and sleek casing allows for portability and photography on-the-go.
Internal Memory: When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.
AA Battery: Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A150 combines this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

The A150 will debut in February 2009 with a retail price of $129.95.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact: 

Diane Rainey
914 -789-8657
Alex Jessup
Text 100 Public Relations


All product and company names herein may be trademarks of their registered owners.

Fujifilm A150 – Specifications*


Fujifilm A150
Number of effective pixels
10 million pixels
CCD sensor
1/ 2.3-inchCCD
Storage media
Internal memory (approx.20MB) /
SD memory card/ SDHC memory card
File format
Still image : JPEG (Exif Ver. 2.2 )
(Design rule for Camera File system compliant / DPOF-compatible)
Movie : AVI (Motion JPEG ) with sound
Number of recorded pixels
Still image : 3648 x 2736 / 3648x 2,432 (3:2 format) /
2,592 x 1944 / 2,048 x 1,536 /1,600 x 1,200 / 640 X 480 pixels
Fujinon 3 x Optical zoom lens , F3.1(Wide) - F5.6(Telephoto)
Lens focal length
f=6.3mm – 18.9mm, Equivalent to 35.5-106.5mm on a 35mm camera
Digital zoom
Approx   5.7x (up to 17.1 x when combined with optical zoom)
F3.1 (wide)–F5.6(telephoto) Wide:F3.1-F7.8,Telephoto:F5.6-F14.1
Focus distance
Normal : Wide angle :Approx. 40cm/1.3 ft to infinity
              Telephoto   :Approx. 40cm /1.3 ft to infinity"
Macro:   Wide Angle: Approx. 10cm/3.9 in to 80cm/2.6ft
              Telephoto-Angle: Approx. 40cm/1.3ft. To 80cm/2.6ft
Auto/Equivalent to ISO100/200/400/800/1600/ (Standard Output Sensitivity)
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE,
Shooting modes
Portrait, , Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text ,baby, anti-blur, natural light, Movie
Shutter speed
(Auto mode) 1/4sec. to 1/2000sec., (All other modes) 8 sec. to 1/2000 sec.
Continuous shooting
Auto focus (Center)
White balance
Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
Fluorescent light (Cool White), Incandescent light)
Approx. 10 sec./2 sec.
Auto flash
Effective range: (ISO AUTO):
           Wide-angle: approx. 0.5m / 1.6ft to 3.5 m /10.5ft
           Telephoto   : approx. 0.5m/1.6ft to 2.0m/5.9 ft
           Macro    :    approx. 0.3m/1.0 ft to 0.8m/2.6 ft                                      
Flash mode :
Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro
LCD monitor
3.0-inch , approx.230,000 dots, TFT colors LCD monitor, approx. 97% coverage
Movie recording
640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. with monaural sound
Photography functions
Face Detection (with Auto Red-eye removal), Best framing, Frame No. memory
Playback functions
Face Detection (with Red-eye removal), slide show, Multi-frame playback (with Micro Thumbnail ), Sorting by date, Image rotate, Trimming,
Video output
NTSC / PAL selectable
Digital input/output
USB 2.0 High-speed
Power supply
2x AA type alkaline batteries(included), 2x AA type Ni-MH batteries (sold separately)
91.5(W)× 60.5(H)× 21.7 (D) mm/3.6(W)× 2.4(H)× 0.85(D) in.(excluding accessories and attachments)
Approx. 4.6 oz (excluding accessories, batteries and memory card)
Accessories included
AA type alkaline batteries×2
Hand Strap
USB cable
Owner's manual

*Specifications subject to change