Bright Pink Packaging Promotes Images of Health Mammogram Pledge Campaign


VALHALLA, N.Y., September 16, 2008 – FUJIFILM U.S.A., Inc., today introduced a pink digital camera bundle that it hopes will help to generate awareness of the importance of mammography for detecting breast cancer and promote Images of Health: Mammograms for a Million Moms, an initiative sponsored by FUJIFILM Medical Systems USA, Inc.  The camera package includes a Fujifilm FinePix Pink Z20fd digital camera, a stylish pink nylon camera case, a 1 GB Fujifilm xD memory card and a digital photo frame keychain.  Also included is the brochure, "How Mammograms Save Lives," with important information about mammograms and who should be getting them.

The Fujifilm pink camera bundle will be carried regionally by Fred Meyer, at stores located in Washington and Oregon; Wakefern, including Shoprite stores throughout New York, New Jersey, Pennsylvania, and Delaware; and Ultimate Electronics, with stores located in Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. The Pink camera bundle will retail for $179.99, and will be available in October 2008. 

"We are pleased that we can provide our retail customers with an appealing camera package that their customers will love, and in the process help to build awareness for an important women's health issue," said Melanie McNichol, product manager, Electronic Imaging Division, Fujifilm U.S.A. 

Fujifilm is committed to raising awareness of the life-saving importance of mammography.  Mammograms remain the best screening method for detecting breast cancer early when it is most treatable.  Statistics show that for everyone 1 million mammograms, 1,000 lives could be saved.  Fujifilm's Images of Health: Mammograms for a Million Moms initiative, promoted in the "How Mammograms Saves Lives" brochure, encourages women and their families to make on-line pledges to get mammograms by going to www.imagesofhealth.com. This web site also includes valuable resources such as a mammography facility locator, a video on what to expect during a mammogram, and an area for women to share their personal stories.

About Fujifilm
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, providing digital and analog photographic imaging systems, and motion picture film products and services to consumers, professionals and businesses.  For more information, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Medical Systems USA, Inc. is a leading provider of diagnostic imaging products and network systems to meet the needs of healthcare facilities today and well into the future.  Fujifilm's family of Imaging Systems products and technologies – including digital x-ray, women's healthcare imaging, dry imagers, and conventional x-ray film and equipment – are tailored to suit many different applications for a variety of imaging environments.  The pioneer in the field, Fujifilm remains the market leader in digital x-ray with products that are clinically proven and constantly evolving to set the standard in digital imaging innovation.  FUJIFILM Medical Systems USA is headquartered in Stamford, CT.  More information is available at www.fujimed.com.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey

Jessica Casano-Antonellis
Text 100 Public Relations


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