FUJIFILM EFFORT HELPS DATA CENTERS REALIZE ENERGY EFFICIENCIES AND COST REDUCTIONS

Awareness Campaign Demonstrates Value of Data Tape in Reducing Total Facility Costs

VALHALLA, NY, September 17, 2008 – FUJIFILM Recording Media U.S.A., Inc. has introduced a campaign to help inform data center managers of the energy savings made possible by maximizing the use of data tape storage. The campaign includes online and print advertising and offers technical documentation and resources for data center operators through the Web site: www.fujifilmusa.com/tapesavesenergy.

"Magnetic tape is one of those technologies that continues to reinvent itself generation to generation, providing energy and capacity benefits that many IT managers are now finding critical in future IT planning," noted David Reine, Director, Enterprise Systems, The Clipper Group. "With the price of energy and cooling increasing incrementally, the overall costs for managing disk-only strategies can become prohibitive for enterprises engaged in long-term storage."

In a Clipper Notes report, Reine adds that integrating an LTO-4 tape system can significantly reduce the cost of ownership and energy consumption within a data center.  According to the report, continuing advances in data density and cartridge capacity help keep magnetic tape the most cost-effective form of data storage.   Tape offers the lowest cost per/GB and is remarkably energy efficient, significantly reducing operational and investment costs.  The Write-Once-Read-Many (WORM) capability of tape makes it unalterable, while encryption is available through data management software and available at the drive level with the LTO Ultrium Gen 4 format. 

"Advances in data tape technology are enabling greater and greater amounts of data to be stored in the same physical footprint while improving cost per gigabyte, performance, reliability and security," noted Rich Gadomski, Vice President of Marketing, Fujifilm Recording Media U.S.A., Inc.  "We’re working closely with our customers and partners to identify technical advances and to provide information and resources about products and solutions that will improve data center efficiency."

In addition to being a leading global tape technology developer and manufacturer, Fujifilm continues to provide a broad portfolio for data managers to help maintain the integrity, reliability and security of their tape-based assets.  Most recently Fujifilm introduced the Fujifilm DC Analyser, a desktop tool that provides key information on the age, use and condition of an LTO Ultrium cartridge; and the Fujifilm Tape Tracker, a GPS-based tracking unit for monitoring the location and status of data tapes in transit from one location to another.   Learn more about Fujifilm data tape products and technology at www.fujifilmusa.com/tapestorage.

About FUJIFILM
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough products for partners and end users. 

Fujifilm is a leader in supplying the IT industry with advanced storage media including LTO Ultrium and enterprise-class data tape featuring the lowest cost per GB for mass storage applications while requiring very low power.  Fujifilm provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and programs. For more information on FUJIFILM Recording Media products, customers can call 800-488-3854 or go to www.fujifilmusa.com/tapestorage.  To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Adam Yates
Fujifilm
914-789-8220
ayates@fujifilm.com

 

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