Peanuts Comic Strip Characters Join the One-Time-Use Camera Line


Valhalla, NY, July 8, 2008 — FUJIFILM U.S.A., Inc. today announced that the world famous Peanuts characters will be joining the specialty-themed One-Time-Use Camera (OTUC) line-up.

The Peanuts cartoon strip was created by Charles M. Schultz, and became nationally-syndicated in October 1950 in 7 newspapers. Today, the comic strip appears in more than 2,400 newspapers worldwide, and the characters appear on over 20,000 products.

"Peanuts is one of the most beloved comic strips and entertainment brands in the world," said Rafi Haqqani, marketing director, Imaging Group, FUJIFILM U.S.A., Inc. "The tales of Charlie Brown and the rest of the Peanuts gang reach fans through a variety of media, and we are pleased to add One-Time-Use Cameras to the list."

According to Haqqani, One-Time-Use Cameras with popular character themes are valuable additions to Fujifilm's branded OTUC marketing strategy.  Fujifilm's One-Time-Use Cameras continue to provide consumers with a convenient and affordable way to capture all of life's moments.  In fact, a November 2007 study conducted by Fujifilm found that 58% of consumers purchased or used a One-Time-Use camera during the past year.  In addition, the OTUC was seen as preferable to camera phones.  The two main reasons cited for use were as back-up for digital cameras, in the event of full memory cards, dead batteries and forgotten cameras; and for use by children, for occasions such as school field trips, taking a camera to camp, and as a stocking stuffer.       

The Peanuts Flash One-Time-Use Camera is preloaded with Fujicolor 800 speed film and features a powerful, quick flash system and a high-quality fixed-focus lens for clear, brilliant color pictures, indoors or out.  One-Time-Use Cameras are the perfect solution for family outings and occasions, and are great for kids because they are easy to use and affordable.

Peanuts joins the Fujifilm line of specialty One-Time-Use Cameras along with Garfield, Dora the Explorer, SpongeBob SquarePants and the Pink Breast Cancer Awareness QuickSnap, which supports the National Breast Cancer Foundation.

The new Peanuts One-Time-Use Camera will be available for purchase in June 2008.  For additional information, please visit:  www.fujifilmusa.com.

Fujifilm's Commitment to Sustainability
Fujifilm invented the One-Time-Use Camera (OTUC), the world's first single use 35mm camera designed to allow for the reclamation/re-use of the product's component materials. Including the batteries, over 99% of QuickSnap cameras (by weight) are reused or recycled. Fujifilm's OTUC brand, the QuickSnap, has served as a model for inverse manufacturing technology and materials recycling since its introduction.

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Lori Franco

Katherine Keane
Text 100 Public Relations


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