FUJIFILM INTRODUCES NEW STYLISH ACCESSORY CASES

Three New Cases Perfectly Suit Ultra-Compact, Trendsetting Z-Series Digital Cameras

VALHALLA, N.Y., July 1, 2008 — FUJIFILM U.S.A., Inc. today introduced new fashionable, fitted cases that are specially designed to protect and complement the stylish Z-Series digital cameras, such as the colorful Fujifilm FinePix Z20fd which is available in Ice Blue, Hot Pink, Jet Black and Wasabi Green. 

The cases come in three unique styles: 

TRE
Made of black nylon with a mesh overlay design, the fitted TRE camera case comes with color-coordinated snap-on wrist straps, in black patent, pink patent, or blue patent, which is ideal for pairing up with a colorful Z20 digital camera.  It can also be worn on the hip with a silver clip-on carabineer.

BULLET
A black nylon shell that sports a peek-a-boo cutout to show off the encased Z20's brilliant coloring, the BULLET has a silver reflective trim and an accent loop that completes the look. The compact BULLET also fits nicely into a purse or pocket.

CUBO
Made of black nylon with a mesh overlay, the CUBO is decorated with a two-tone (black/grey trim) neoprene insert. The case has Z branding on the front, and a black plastic carabineer on the back, making it easy to clip onto a belt loop or purse. 

"We've found that today's stylish camera owners in tune with our Z-Series lineup want their cameras to be as fashionably dressed as they are," said Melanie McNichol, product manager, Electronic Imaging Division, Fujifilm U.S.A., Inc.  "With these new cases, Fujifilm customers will be able to accessorize and protect their camera according to their own personal style." 

The cases will retail for $14.99 each and will be available in August 2008.  For more information, please visit: www.fujifilmusa.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM, Corporate Communications
914-789-8657
drainey@fujifilm.com

Jessica Casano-Antonellis
Text 100 Public Relations
212-331-8434
jessicaa@text100.com

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