Participants Learn 5 "Ps" of Printing Success
VALHALLA, N.Y., May 29, 2008 – FUJIFILM U.S.A., Inc. hosted a two-day digital printing seminar, open to independent photo specialty companies throughout the country, earlier this month at the Fujifilm Imaging Division headquarters in Hanover Park, Illinois. Thirty-eight companies from seventeen states participated in the event that featured a guest lecture, and hands-on demonstrations of digital printing production with the Xerox DocuColor 242 and Xerox Phaser 7760.
"With this workshop, our goal was to educate our customers and prospective customers on the business of digital printing in the photo specialty printing market," said David Murray, national sales manager, Photo Specialty Printing, Imaging Division, Fujifilm U.S.A., Inc. "We feel that the best way to tell the story is to show what products the equipment can produce, how to produce those products, and then how to market and sell those products to existing and new customers."
The seminar was punctuated with the theme of the Five "Ps of Success" as they relate to digital printing: Positioning (creating a perception or desired image of your products and services in the minds of your customers); Products (Xerox DocuColor 242 and Xerox Phaser 7760, paper and specialty media, binding equipment); Pricing (how to price your digital printing products and services in today’s market); Promotion (how to promote your new products and services); and Partnerships (what companies can you work with to make your new business opportunity successful). The guests also heard from guest lecturer Frank Kanonik, from Digital Print Info. Sponsored by the Xerox Corporation, Kanonik spoke about the opportunities available through photo printing.
"This meeting was really helpful for me as an independent photo specialty business owner," said Barbara Tucker of Andrew’s Cameras in Virginia, MN. "I learned a lot from Fujifilm about not only how to make these new specialty products, but also about promoting them to my customers. I was most impressed by actually seeing how the products are made, and how easily I can apply what I've learned to grow my business."
The workshop also covered the topic of Photo Celebrations Merchandising, and the meeting concluded with all participants receiving a chocolate bar that was wrapped with a group photo of the attendees taken the day before.
For more information, please visit: www.fujifilmusa.com.
Larry Nitz and Tammy Rochenback, Woodman’s Food Markets, Janesville, Wisconsin; and Malcolm Ewing, Jasper Ewing and Sons, Jackson, Mississippi; watch a demonstration of the Xerox Phaser 7760 given by Roger Spurgin of Fujifilm.
Candy bar wrapped with group photo serves as reminder to attendees of opportunities with Photo Celebrations Merchandising.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2006, employs more than 76,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
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