FUJIFILM INTRODUCES FRONTIER INKJET SOLUTION AT RITZ CAMERA CENTERS


Largest Specialty Photo Chain to Add Fujifilm Frontier Dry Minilab 400 Inkjet Printers

VALHALLA, N.Y., May 21, 2008 – FUJIFILM U.S.A., Inc. today announced that Ritz Camera Centers, the largest specialty camera chain in the United States with approximately 1,000 locations, is enhancing its print technology with the introduction of Fujifilm's Frontier Dry Minilab 400 Inkjet Printers throughout a number of its centers.  The Frontier Dry Minilab 400 is the latest Frontier inkjet printing system that delivers Frontier quality prints with the combination of Fujifilm's High Quality Dry Photo Paper, inks and Fujifilm's Image Intelligence™ technology.

"Ritz Camera has always been focused on providing high quality photos with personalized service to our customers," said Rich Tranchida, executive vice president, Ritz Camera Centers.  "The Frontier Dry Minilab 400 produces prints with rich color tones and image stability that our customers expect, while providing us a flexible and scalable solution to meet our changing store needs."

Industry research indicates a growing consumer demand for prints at retail that presents retailers such as Ritz Camera with a tremendous growth opportunity.  According to a January 2008 study by PMA Marketing Research, in the year ending November 2007, printing volumes at retail minilabs and kiosks grew 23 percent and 30 percent, respectively. 

"Consumers still enjoy preserving and sharing their memories with prints, but they are demanding greater quality, flexibility and a variety of choices when it comes to making their prints," said Thomas Curley, director of marketing, Imaging Group, FUJIFILM U.S.A.  "Fujifilm is pleased to work with Ritz Camera Centers to expand their Frontier Solutions with the Frontier Dry Minilab 400, in addition to the Xerox Phaser 7760, which Ritz Camera recently installed in order to meet their customer demands."

The Frontier Dry Minilab 400 integrates into the existing Frontier system, and incorporates Fujifilm's new Frontier Workflow Management Software "MS" featuring its proprietary Image Intelligence™ technology.  For over 70 years, Fujifilm has been at the forefront of developing and improving image quality.  Fujifilm's Image Intelligence technology optimizes images to ensure that excellent quality prints are produced from any Frontier solution. 

The Frontier Dry Minilab 400 employs a four cartridge dye ink system that generates up to 650 4"x6" prints per hour, and up to 250 8"x10" prints per hour.  In addition, the Frontier Dry Minilab 400 is scalable by allowing multiple printers to be stacked for increased output without increasing the footprint.  It also has options such as a print sorter to separate customer orders, and a back printing device to identify customer order data.

For more information, please visit: www.fujifilmusa.com and www.ritzcamera.com.

About FUJIFILM
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2006, employs more than 76,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

About Ritz Camera Centers, Inc.
Ritz Camera Centers, headquartered in Beltsville, MD, is the largest specialty camera and image chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. The chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's and The Camera Shop. All name brand camera and digital imaging products are available.           

All stores have RitzPix Imaging Departments with sit-down Print Bars offering digital prints and many other image products "in minutes." The Ritz Camera Centers, Inc. website, www.ritzpix.com, offers customers these same image products in 1 Hour with in-store pick-up and without shipping charges.

Ritz Camera Centers, Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with 135 stores nationwide.

For more information, please contact:

Diane Rainey
FUJIFILM U.S.A., Inc.
914-789-8657
drainey@fujifilm.com

Katherine Keane
Text 100 Public Relations
212-331-8414
katherineK@text100.com

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