RITE AID AND FUJIFILM ANNOUNCE COMPREHENSIVE PHOTO SOLUTIONS AGREEMENT



Rite Aid Stores Nationwide To Launch Expanded,
State-of-the-Art Photo Services Starting This Summer

Camp Hill, PA and Valhalla, NY, April 9, 2008 – Rite Aid Corporation (NYSE: RAD), the third largest U.S. drugstore chain with more than 5,000 stores nationwide, and FUJIFILM U.S.A. Inc., a market leader in providing complete retail photo imaging solutions, today announced an all-inclusive imaging solutions agreement. Under the terms, Fujifilm will provide a comprehensive range of photography solutions, including online and in-store photofinishing services and consumer photo products, to Rite Aid. The new services will be offered to Rite Aid customers starting this summer.

With this new multi-year agreement, Rite Aid customers will enjoy a significantly wider range of state-of-the-art photo products and services through more convenient, easier-to-use technology.

Rite Aid Photo centers will operate using Fujifilm GetPix kiosk instant print solutions and Fujifilm Frontier Dry Lab solutions. Fujifilm will also be the exclusive supplier to Rite Aid for brilliant color film, including a selection of convenient Fujifilm One Time Use Cameras, Fujicolor Crystal Archive Paper and chemical supplies. Fujifilm will also provide send-out photofinishing services by Fujicolor Processing, including prints, photo books, greeting cards, enlargements and a wide range of new heirloom-quality photo gift products, such as blankets, ties and other items.

Rite Aid customers will have the added convenience of an easy-to-use photo website from the comfort of their own homes, which will allow them delivery of their purchases to any Rite Aid store across the country. So if a customer orders traditional 4"x 6" prints or a creative photo gift, relatives who live in another part of the country can pick them up at their local Rite Aid without the added cost of packing and shipping the items.

When customers choose to visit Rite Aid stores in person, they will be able to use a kiosk display similar in design to the Web experience, but with an additional convenience. Customers will be able to get their prints made in minutes, on the same day or in a few days in most stores, depending on the customer's choice.

"We're excited to be able to provide our customers with the latest in photo technology, products and services," said Bryan Shirtliff, Rite Aid senior vice president category management. "Fujifilm offers the most complete photo solution for Rite Aid."

"Our agreement sets the stage for creating a 'Best in Class' photo solution for our more than 5,000 Rite Aid stores nationwide," said John Pollock, Rite Aid vice president category management. "Fujifilm will be our partner and the end-to-end solution provider as we re-launch our photo products business."

"We are proud to be partnering with one of the nation's leading drug store chains. This agreement is a testament to the confidence Rite Aid has in Fujifilm, and our commitment to the photo retail business," said Bing Liem, vice president sales, Imaging Group, FUJIFILM U.S.A. "We have a deep understanding of the needs of the retail photo market, and look forward to continuing to innovate on the behalf of consumers, who know they can rely on Fujifilm."

About Rite Aid
Rite Aid Corporation is one of the nation's leading drugstore chains with more than 5,000 stores in 31 states and the District of Columbia with fiscal 2008 annual sales of more than $24.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

About FUJIFILM
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.  Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Cheryl Slavinsky
Rite Aid Media
717-731-6566
cslavinsky@riteaid.com

Diane Rainey
FUJIFILM
914-789-8657
drainey@fujifilm.com

Kevin Twomey
Investors
717-731-6540
investor@riteaid.com

     

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