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FUJIFILM EXPANDS PROFESSIONAL VIDEO PORTFOLIO WITH P2 FORMAT


Popular flash-based video format a new addition at NAB 2008

VALHALLA, New York, April 4, 2008 – Fujifilm announced today that it will introduce P2 format memory cards at the NAB 2008 Show taking place in Las Vegas, Nevada April 14-17. The addition of the P2 media compliments the full line of Fujifilm tape and optical storage media products and reflects the industry-wide acceptance of flash-based hardware as broadcasters integrate new technologies with existing operations and tape media.

Fujifilm P2 cards will be available in 16 and 32 gigabyte (GB) capacities at first, with a 64 GB version to follow later this year

"Fujifilm offers the largest product line for the professional and broadcast market, and the addition of P2 media represents another unique option for our customers," said Tom Volpicella, Vice President, Professional Market Sales, FUJIFILM Recording Media USA. "The size and ruggedness of the cards require less maintenance and offer greater productivity for camera crews in a variety of situations and environments."

About the P2 Media Card
The P2 media card was developed for professional broadcasting and production use and is resistant to shock, vibration, and harsh environments (temperature and humidity) while offering high-capacity storage of broadcast-quality digital HD video with fast data transfer speed.

With fast reading/writing speed and no need to digitize content, the P2 Series vastly reduces production time for a dramatic improvement in workflow efficiency. The MXF (Material eXchange Format) employed by the P2 Series is an open file format made available to partner companies.

When the 64GB P2 cards become available, a single card will provide more than four hours of DVCPRO footage (64 GB X 4 minutes per GB); more than two hours of DVCPRO50, AVC-Intra 50 (64 GB X 2 minutes per GB) or 64 minutes of AVC-Intra 100 or DVCPRO HD.

The P2 card can be connected instantly with laptop PCs and major non-linear editing systems. Packaged in a rugged, die-cast frame, the Fujifilm P2 card is resistant to impact, vibration, shock, dust and environmental extremes including temperature changes.

The 64GB P2 card will work immediately with all P2 HD camcorders purchased since May 2007. P2 and P2 HD products purchased prior to that date require a free, downloadable software upgrade available via Panasonic's website.

The pricing and availability of the FUJIFILM P2 cards will be announced shortly.

About FUJIFILM
FUJIFILM Recording Media U.S.A., Inc. (FRMU) is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation.  Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, FRMU creates breakthrough products for partners and end users.

Fujifilm is a leader in supplying the IT industry with advanced storage media including LTO Ultrium and enterprise-class data tape featuring the lowest cost per GB for mass storage applications while requiring very low power. FRMU provides customers and industry partners with a wide range of unique data center accessories, value-added services and programs.

For more information on FUJIFILM Recording Media products, customers can call 800- 488-3854 or go to www.fujifilmusa.com/tapestorage. To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2006, employs more than 76,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Craig Andrews
FUJIFILM
914-789-7916
candrews@fujifilm.com

Gene Gern
FUJIFILM Recording Media U.S.A., Inc.
914-789-8314
gkern@fujifilm.com

   

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Panasonic and P2 are trademarks or registered trademarks of Matsushita Electric Industrial Co., Ltd.
All product and company names herein may be trademarks of their registered owners.