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XD PICTURE CARD / SD MEDIA CARD COMPATIBLE SLOT

New for Fujifilm FinePix Line-up

CES 2007, Las Vegas , January 4, 2007 - FUJIFILM U.S.A., Inc. is pleased to announce that three new models announced today (A610, A800, and F40fd) will feature a newly developed card slot that will accept both xD and SD memory cards in the same slot.

Fujifilm is offering digital cameras with a media slot that is xD/SD compatible to provide a greater choice and flexibility to consumers who purchase Fujifilm digital cameras. The xD/SD compatible media slot is a single slot, dual-format compatible design for xD-Picture Card or SD media card.

In the three main markets of the world (North America, Europe and Japan) more than 50% of digital camera demand comes from consumers who have already bought at least one camera. Users may own a number of SD or xD cards, so the introduction of cameras taking both cards will open up the market for Fujifilm to many more potential customers. Furthermore, users of SD card-based cameras may consider switching to FinePix models without having to replace their existing SD cards.

Fujifilm remains committed to the xD-Picture Card format, and will continue to support and supply this media as is currently done now, as a robust, secure and reliable medium to record and preserve precious images.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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For more information, please contact:

Craig Andrews
FUJIFILM U.S.A., Inc.
914-789-7916
candrews@fujifilm.com
                  Michael Steavenson
Text 100 Public Relations
212-871-4080
michaels@text100.com

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