The Fujifilm group once faced a rapid reduction of the market demand for our main products, photographic film due to digitization. After overcoming such a drastic change in the operating environment, we regard this current period as our “Second Foundation,” applying its core photographic technologies to a diverse range of business fields.
The contents of the corporate video features explanations of Fujifilm as a company that utilizes leading-edge proprietary technologies to create unprecedented values, and as a leading company that boldly challenges new frontiers. The video also explains how Fujifilm is applying the photographic technologies that it has developed over many years to a diverse range of business fields.
The following four-part corporate introduction video has now been completed.
Explanation of Fujifilm's core technologies which have been developed over many years of research into photographic technologies
Explanation of Fujifilm taking the lead in the early establishment of digital products and global networks
Explanation of the Fujifilm Group's expansion of B to C and B to B products
Features research and development scenes, images of our worldwide staff, and emphasizes our corporate approach of boldly challenging new business operations
We have also produced a shorter version (approx. 5 min) video that includes the main points featured in Part.3 “Expanding business fields” as well as some of the points featured in Parts.1, 4.