Rafi Haqqani, Director of Marketing for Film and Multi-Use Cameras, Valhalla, NY
Fujifilm Employee since October, 2003
I was drawn by the products, product quality, and the brand recognition. Fuji has a history of proven innovation, a wide spectrum of products and businesses, and is truly a leading global company.
I've learned a lot about how to work closely with the sales teams, understand the retail customer inside and out, and manage a brand for financial performance. I've also learned to be flexible; it's essential in a changing business environment.
I was pleasantly surprised by the depth of Fuji's commitment to the environment, sustainable growth, and charitable causes.
Going to the industry trade show PMA for the first time. I got to meet the extended Fujifilm family. I developed a new appreciation of the strength of the Fuji company and witnessed the respect we have from others in the industry.
Be prepared to learn a lot quickly and work hard with a great set of colleagues. Remember to be flexible and adapt quickly to an environment of rapid change.